When you hear “brand switching,” you can think of social media authors developing preferences for different brands within the same sector over time. “Brand Switching Analysis” is the study of those movements and the greater patterns of behaviour that emerge from them. eBrandValue harnesses the strength of these insights across the entire sector to provide brands with a competitive and strategic advantage.
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“Brand Switching Analysis” is one of the most powerful insight-generating tools available for marketers today.
When you hear “brand switching,” you can think of social media authors developing preferences for different brands within the same sector over time. “Brand Switching Analysis” is the study of those movements and the greater patterns of behaviour that emerge from them. eBrandValue harnesses the strength of these insights across the entire sector to provide brands with a competitive and strategic advantage.
Let’s say Bob likes Potato Chips. We know this because Bob continuously interacts with Potato Chip companies on social media. He might join their social-media hosted giveaways, participate in their competitions, like their videos on Facebook or maybe he just mentions their products in a social media post of his own (in a positive light of course!).
Bob might interact with several brands of potato chips on social media, but its likely that one brand in particular gets more of his attention and affection online. When this brand emerges for Bob, we can say that Bob has “affinity” for that brand over all others.
Over time, Bob’s “affinity” might change if he starts engaging with another brand at the expense of others in the sector, including his old favourite. If he does this for a long enough period of time, we say that Bob has “switched” his brand affinity to another brand.
